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Red Bull Racing

For racing fans, there is no better way to celebrate and commemorate the sport than the apparel we wear. Enter the opportunity to create a limited-edition, one-of-a-kind experience for racing fans at the F1 race in Austin, Texas.

In partnership with AOI, ByBit, and Red Bull, Snowfro designed and implemented a generative embroidery project and overall system as a complement to the Velocity Pass, an experience redemption program for passionate racing fans

The result: an authentic,  unique experience for racing fans, the ability to own and display signature apparel, with a generative embroidered tribute to forward movement, as dynamic as the race.

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