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Friendship Bracelet Project

In a world where NFTs feel high stakes, there was an opportunity to lower the barrier to entry and create a collective physical experience of play and creation. 

In collaboration with artist Alexis Andre, Snowfro merged digital ownership, art, and instructions for a simple twisted bracelet based with the unique color palette of project outputs.

One for you, one for a friend, bracelets could be created solo - but turn out better with the help of another.  Materials weren’t costly, the NFTs were gifted, and years later friendship bracelets are still a sign of community and passion, as opposed to price. 

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